Overview
About the Role
We are looking for a dynamic and results-driven Senior Marketing Manager to spearhead the marketing initiatives of a leading global mobile phone brand in Sri Lanka. This strategic role requires a visionary leader with a deep understanding of the mobile and consumer electronics industry, capable of driving brand growth and market penetration. The successful candidate will serve as a key liaison between the local market and the brand’s regional headquarters, ensuring strategic alignment and execution excellence.
Key Responsibilities
* Develop and execute comprehensive marketing strategies to expand brand presence and drive sales in the Sri Lankan market.
* Lead go-to-market planning, product launches, and provide market insights to tailor products to local consumer needs.
* Leverage current social media trends and platforms to enhance brand visibility and engagement.
* Align closely with the sales team to support revenue goals through targeted marketing initiatives.
* Build and maintain strong relationships with key stakeholders including mobile operators, retail partners, financial institutions, and distributors.
* Collaborate with the regional and global brand teams to ensure consistency in brand messaging, positioning, and execution.
* Oversee local marketing budgets, agency relationships, influencer partnerships, and campaign performance metrics.
Candidate Profile
* Minimum 5 years of senior-level marketing experience within the mobile phone or consumer electronics industry.
* In-depth understanding of the Sri Lankan consumer market, including emerging trends, competitor landscape, and local preferences.
* Demonstrated success in leading integrated marketing campaigns that deliver measurable business results.
* Strong leadership, project management, and stakeholder engagement skills.
* Excellent verbal and written communication skills in English and Sinhala. Proficiency in Tamil is a strong advantage.
* Prior experience managing brand marketing or communications for a renowned international or local brand will be highly regarded.
