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Overview

As we expand our operations in the South Asian region, it has become imperative to focus on emerging markets such as Sri Lanka, Bangladesh, and the Maldives. These markets offer significant growth potential due to their developing economies and increasing demand for our products and services. To effectively penetrate these markets and achieve our business objectives, we want to hire a dedicated business development resource based in Sri Lanka. This document outlines the strategic importance and expected contributions of this role.

• Strategic Importance
  Regional Focus and Expertise:
  – Market Knowledge: A local resource brings in-depth knowledge of the Sri Lankan market, which is essential for understanding local customer needs, preferences, and business practices.
  – Cultural Understanding: This resource will help bridge cultural gaps, enabling more effective communication and relationship-building with local businesses in Sri Lanka, Bangladesh, and the Maldives.
  Time Zone Alignment:
  Operating from Sri Lanka provides a time zone advantage, facilitating real-time communication and coordination with clients and partners in the region.
  Cost Efficiency:
  Compared to having a business development resource based in more developed regions, Sri Lanka offers a cost-effective solution in terms of salary and operational expenses.
• Role and Responsibilities
  Lead Generation and Outreach:
  Identifying Prospects: The resource will identify potential clients and partners across Sri Lanka, Bangladesh, and the Maldives, leveraging market research and industry databases.
  Outreach Campaigns: They will design and execute outreach campaigns using various channels, such as email, social media, and direct calls, to generate leads and create awareness about our offerings.
  Discovery Calls / Meetings:
  Initial Contact: Conduct initial contact calls to understand potential clients’ needs and pain points, and to assess the opportunity fit.
  Presentation and Demos: Arrange and conduct product presentations and demos tailored to the specific needs and interests of prospective clients.
  Follow-ups: Maintain regular follow-ups with potential clients to nurture relationships and move them through the sales funnel.
  Market Research and Analysis:
  Industry Trends: Monitor industry trends and market developments to identify new business opportunities and threats.
  Competitive Analysis: Conduct competitive analysis to understand the positioning of our products and services relative to local competitors.
  Relationship Management:
  Client Relationships: Build and maintain strong relationships with key clients and stakeholders in the region to foster long-term business partnerships.
  Local Partnerships: Identify and establish partnerships with local businesses, associations, and influencers to enhance market penetration and brand visibility.
  Reporting and Feedback:
  Performance Metrics: Track and report on key performance metrics, including lead generation, conversion rates, and client feedback.
  Market Feedback: Provide regular feedback to the product and marketing teams on market trends, client preferences, and competitive landscape to inform strategy and product development.
  Expected Outcomes
  Increased Market Penetration: By focusing on lead generation and outreach, the resource is expected to significantly increase our market penetration in Sri Lanka, Bangladesh, and the Maldives.
  Enhanced Brand Awareness: Through strategic outreach and relationship-building activities, the resource will enhance our brand visibility and reputation in these markets.
  Improved Client Relationships: Personalized engagement and frequent follow-ups will lead to stronger client relationships and higher client satisfaction.
  Revenue Growth: Effective lead conversion and new client acquisitions will drive revenue growth in the region.
  Strategic Insights: Regular market and competitive analysis will provide valuable insights, enabling better strategic decisions and more targeted marketing efforts.