Overview
Job Description
We are seeking an experienced and strategic Brand Manager to lead the development and execution of marketing strategies that drive brand growth and business performance. The successful candidate will be responsible for translating business objectives into effective marketing plans, managing brand financial performance, launching new product innovations, and executing impactful marketing campaigns. This role requires close collaboration with sales teams, creative agencies, media partners, and other stakeholders to strengthen brand presence and achieve organizational goals.
Qualifications & Requirements
SLIM, CIM, CIMA qualification or a Bachelor’s Degree in Marketing or a related discipline.
Minimum 6 years of experience in brand management within a reputed organization.
Proven experience in developing and implementing successful brand and marketing strategies.
Strong understanding of the complete marketing mix and brand management principles.
Excellent analytical skills with the ability to identify market trends, consumer insights, and competitor activities.
Strong budget planning and financial management skills.
Experience in developing ATL (Above-the-Line) marketing campaigns, including TV commercials and advertising.
Excellent communication, presentation, and stakeholder management skills.
Creative mindset with the ability to generate innovative marketing ideas.
Experience in the FMCG industry will be an added advantage.
Responsibilities
Develop and implement marketing strategies and action plans aligned with business objectives.
Manage brand performance by achieving volume, value growth, profitability, and other key performance indicators (KPIs).
Plan, execute, and monitor marketing campaigns to strengthen brand awareness and market share.
Lead the successful planning and execution of new product launches and market innovations.
Analyze consumer behavior, market trends, and competitor activities to identify business opportunities.
Translate consumer insights into effective brand strategies and marketing initiatives.
Coordinate with creative agencies, media agencies, and external partners to deliver high-quality marketing campaigns.
Prepare, monitor, and manage brand marketing budgets efficiently.
Develop ATL marketing materials, including television commercials and advertising campaigns.
Build and maintain strong relationships with internal teams, external agencies, and business partners.
Collaborate closely with the sales team to achieve brand and commercial objectives.
Ensure all marketing materials are consistent with the overall brand strategy and corporate standards.
----------------------------------------
Degree Specialization
----------------------------------------
About Gamage Recruiters (Pvt) Ltd
Gamage Recruiters has been bridging the gap between talented professionals and leading companies since 2019. Our deep understanding of the Sri Lankan job market and commitment to excellence has made us a trusted name in recruitment.
