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Overview

The Sales, Marketing & Telecalling Executive is responsible for generating new business opportunities, promoting the company’s inbound tourism services, developing relationships with international travel agents and tour operators, and converting potential clients into business partners.

The role involves proactive telecalling, email marketing, digital marketing coordination, lead generation, follow-ups, and sales activities to increase the company’s international market presence and grow inbound tourist arrivals to Sri Lanka.

2. Key Responsibilities
A. Sales & Business Development
Identify and develop new business opportunities in international markets.
Contact overseas travel agents, tour operators, wholesalers, and travel companies to introduce the company’s DMC services.
Promote Sri Lanka as a destination and present the company’s tour packages and travel services.
Generate leads through online research, databases, social media, exhibitions, and networking.
Build and maintain long-term relationships with international B2B clients.
Follow up on inquiries, quotations, and business proposals.
Convert potential leads into confirmed business partnerships.
Achieve monthly and quarterly sales targets.
B. Telecalling & Lead Generation
Make daily outbound calls to potential international travel agents and tour operators.
Introduce the company, its services, destinations, and competitive advantages.
Contact prospective clients through telephone, WhatsApp, email, and other communication channels.
Follow up with existing leads and inactive clients.
Schedule online meetings and business presentations with potential partners.
Maintain accurate records of calls, discussions, responses, and follow-up activities.
Build and maintain an updated database of international travel agencies.
Conduct regular follow-ups to generate business inquiries.
C. Marketing & Brand Promotion
Assist in developing and implementing sales and marketing strategies.
Promote the company’s Sri Lankan tour packages and travel experiences.
Coordinate social media marketing activities on Facebook, Instagram, LinkedIn, and other platforms.
Prepare and distribute promotional emails, newsletters, and marketing materials.
Assist in creating destination-focused content, package promotions, and company presentations.
Support online marketing campaigns and promotional activities.
Monitor competitor activities, market trends, and new tourism opportunities.
Maintain a consistent brand image across marketing platforms.
D. International B2B Marketing
Research potential source markets for Sri Lankan inbound tourism.
Identify travel agencies in Europe, the UK, India, Australia, the Middle East, and other target markets.
Develop and maintain relationships with overseas travel agents.
Promote FIT, group tours, honeymoon packages, family holidays, cultural tours, adventure tours, and MICE travel services.
Arrange online presentations and virtual meetings with overseas partners.
Support international travel exhibitions, tourism fairs, and B2B networking events.
E. Customer Relationship Management
Respond to incoming inquiries professionally and promptly.
Understand client requirements and coordinate with the reservations and operations teams for quotations.
Maintain regular communication with existing clients.
Collect client feedback and identify opportunities for repeat business.
Ensure all inquiries and leads are followed up within the company’s service standards.
Maintain a professional and positive company image.
F. Reporting & Administration
Maintain daily telecalling and lead-generation reports.
Update CRM systems and customer databases.
Prepare weekly and monthly sales performance reports.
Track inquiries, quotations, conversions, and lost business opportunities.
Monitor progress against assigned sales targets.
Report market feedback and business development opportunities to management.
3. Qualifications & Experience
Diploma or degree in Sales & Marketing, Business Management, Tourism, Hospitality, or a related field.
1–3 years of experience in sales, marketing, telecalling, or travel and tourism is preferred.
Experience in B2B sales or international telecalling will be an added advantage.
Knowledge of Sri Lanka’s tourism industry and destination products is preferred.
Excellent English communication skills, both written and spoken.
Knowledge of additional foreign languages will be an advantage.
Freshers with excellent communication and sales skills may also apply.
4. Required Skills & Competencies
Excellent telephone communication and convincing skills.
Strong sales negotiation and lead-conversion abilities.
Confident communication with international clients.
Good email writing and business communication skills.
Knowledge of social media platforms and digital marketing.
Ability to identify potential customers and generate leads.
Good computer knowledge, including MS Office and Excel.
Familiarity with CRM tools and online marketing platforms.
Target-oriented, proactive, and self-motivated.
Ability to work independently and as part of a team.
5. Key Performance Indicators (KPIs)
Number of outbound calls made per day.
Number of qualified leads generated per month.
Number of new international travel agents contacted.
Number of online meetings and business presentations arranged.
Number of new B2B accounts acquired.
Number of inquiries and quotations generated.
Sales conversion rate.
Monthly revenue and business growth.
Social media and digital marketing engagement.
Follow-up efficiency and customer relationship development.
6. Expected Daily Activities
Conduct outbound calls to international travel agents and tour operators.
Research and identify new potential B2B clients.
Send company profiles, destination information, and promotional emails.
Follow up on previous calls, emails, and business inquiries.
Coordinate with the reservations team for client quotations.
Update the sales database and CRM.
Assist with social media promotions and marketing activities.
Submit daily sales and telecalling activity reports.
7. Working Conditions
Full-time position based in Sri Lanka.
May require flexible working hours to communicate with overseas markets in different time zones.
Performance-based sales targets and incentives may apply.
Occasional participation in travel exhibitions, promotional events, and business meetings may be required.
Overall Objective: To increase the company’s international business network, generate qualified travel inquiries, acquire new overseas travel agent partners, and contribute to the growth of inbound tourism business to Sri Lanka.