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Overview

Job Responsibilities:

• Plan and execute marketing campaigns for Ai-CHA Sri Lanka.
• Manage social media channels (Facebook, Instagram, LinkedIn) and content calendars.
• Coordinate with designers, agencies, vendors, and franchisees to produce marketing materials.
• Support new store openings, franchise marketing, and promotional campaigns.
• Plan and optimize digital advertising campaigns to drive brand awareness, sales, and store traffic.
• Conduct market research, competitor analysis, and consumer insight studies.
• Support new product launches, seasonal campaigns, and brand-building initiatives.
• Monitor campaign performance and prepare marketing reports.
• Coordinate with HQ Marketing to ensure brand guideline compliance.
• Organize events, partnerships, and influencer collaborations.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 2–3 years of experience in marketing, digital marketing, or brand management.
• Experience managing social media platforms such as Instagram, Facebook, and LinkedIn.
• Strong communication and coordination skills.
• Proficiency in Microsoft Office, Canva, Illustrator, and other marketing tools.
• Experience in F&B, retail, franchise, or consumer brands is preferred.
• Ability to work independently and manage multiple projects simultaneously.
• Good command of English; Chinese language skills are an advantage.
• Creative mindset with strong attention to detail.
• Willing to travel when required for store openings and marketing events.