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Overview

About the Role

We are looking for a results-driven Senior Executive/ AM – Dealer & Channel Management to build, manage, and grow an islandwide dealer and reseller network for our Retail IT business.This role will be responsible for the end-to-end dealer lifecycle. from identifying and appointing new channel partners to onboarding, activation, performance management, sales growth, and collections.The ideal candidate will be commercially driven, highly organized, and comfortable working independently in a field-based environment with extensive travel.

Key Responsibilities

·       Identify, evaluate, and develop potential dealers and resellers across Sri Lanka

·       Manage the complete dealer appointment process, including prospecting, evaluation, negotiation, onboarding, and activation

·       Establish regular dealer visit and engagement plans to drive sales and business development

·       Monitor dealer performance, sales targets, stock levels, and market activities

·       Coordinate product availability, stock dispatches, promotions, and other channel requirements

·       Identify opportunities to expand the dealer network into new territories and market segments

·       Conduct dealer training, product briefings, and business development activities

·       Maintain accurate dealer records, sales reports, visit reports, and performance dashboards

·       Take ownership of assigned channel revenue and business development targets

What We’re Looking For

·       3–6+ years of relevant experience in dealer management, channel sales, distribution, retail, IT products, or a related field

·       Proven experience in building, managing, or expanding dealer/reseller networks

·       Strong negotiation, communication, and relationship-management skills

·       Strong sales and business-development orientation with a focus on achieving measurable results

·       Ability to work independently, manage territories, and maintain a disciplined field-visit schedule

·       Proficiency in MS Office, CRM

·       A valid driving licence

What You’ll Bring

You should be someone who can:  Identify → Evaluate → Appoint → Activate → Develop → Grow

If you are commercially driven, enjoy working in the field, and have the ability to build strong business partnerships, we would like to hear from you.

Attractive remuneration and fringe benefits await the right candidate. Join a conglomerate with over 70 years of legacy.